On one of the Saturdays I decided to bear the Delhi heat and go looking for the best book stores that could be..I searched the Internet and googled for a while to shortlist a few recommendations and shortlisted on the 5-must sees in Delhi as far as book lovers' paradise was concerned.
Since two out of the five were in Connaught Place, I decided to start my tour from the legendary Rajiv Chowk as it is being called especially after Delhi Metro’s success.
As I was searching for the first store on my list, I decided to hop into every book store that I was passing by. My first stop was the Galgotia Book shop – 30 years old and a name many book lovers from my parents’ generation could quote however in spite of the fact that I being a regular at least 6 years back, personally could not remember ever visiting this shop. The moment I entered I loved the feel of it. There were rows and rows of books from the floor to the ceiling and each of the linear rooms would lead to others. It felt like a never ending chain of books. Though a book aficionado’s paradise, it was an unambiguous observation that the shop was on its path to dilapidation. There was dust on the books; the racks were old, the walls unpainted and Mr. Galgotia himself too lackadaisical to answer my barrage of questions on the history of this legacy his father had left him. The shop is a relic and can be beautifully restored because of the sheer abundance of books and the history that it has. Right in the heart of CP, Galgotia’s is lucratively located however with inventory costs and about a crore unsold books (figures quoted by Mr. Galgotia himself) along with dithering margins, it seemed to be struggling and a silly parameter to support my observation was that the shop was not even air-conditioned. As a by-stander who has absolutely no real clue about what could be the raison d'être for the circumstances the shop is in, I would still want to drop in an advice or two. The shop has a brand and a huge estate which is rare in these times that too in the hub of commercial retail and one has to cash in on these assets. The competition is killing and one has to re-invent and start branding what you have rather than letting the prodigy slither away into anonymity.
After Galgotia’s I dipped in & out of several bookshops. Most of them were neatly stacked and huge and all this while I was looking for bookworm at B29. I went into what I thought was B28 and then straight to B30, somehow Bookworm remained elusive. Tired & sweaty I entered a shop to ask for directions. The shop was lit with bulbs and the beautiful yellow created a warm and serene flush all around, the wall was peeling and was patched up with cardboard at places and the alluring hand-made paper stationery dusty. I walk in to meet this extremely graceful & smart lady who introduced herself as Mrs. Nath and that’s when I realized I had entered Nath Brothers. A name all baby boomers would recognize as Nath Brothers was the ‘it-shop’ about 20 years ago. Mrs. Nath reminisced how they were the talk of the town for gifts & cards. She even indicated how Mr. Anil of Archies’ would come to her for advice considering the name that she had then. Somehow it was difficult for me to fit in the glorious picture she was creating of her past with her present stage of almost dilapidation. I cross-checked with my parents and a few others later in the day and all of them validated what Mrs. Nath had enlightened me about. Coming back to the point I asked her where Bookworm was and she quite as a matter of fact said it had been closed down! Phew, all that walk in the summer for a shop that had been closed down! On asking her why it could have been closed down, she sweepingly looked at her own shop and asked, couldn’t I guess for myself? The metro construction, uprooting of pavements, construction boards covering the shops prior to the CWG and dearth of customers especially foreign tourists afterwards has contributed to the forlorn state of affairs in CP. It shocked me to watch all these historic commercial houses going to the walls that too in a prime location.
I spent some more time talking to Mrs. Nath which was definitely the highlight of my day. I was quizzing her why all book stores in CP look so decrepit and that’s when she commented on the Jain Book Depot and how well it was doing. Mr. Galgotia too with a discerning look had mentioned that it was the only book store that was doing well in CP. He also mentioned Om Book Shop which was also on my list of top 5 which uses competitive pricing & discounts to acquire a steady stream of customers. In fact, later during the day while searching for Midland, CP I was repeatedly told to go to Jain Book store if I needed to buy books. They apparently are genies as far as books are concerned – you name a book and they have it. Though not on my agenda, I decided to go to Jain Book store to see for myself the most successful book store in CP. Amongst the rubble of books, a sea of people and innumerous help assisting you look around a shop which didn’t seem big enough to store every book you may wish for and I was unable to define what made this shop flourish.
Midland was like the lost city – Atlantis. I had the address in my hand and so many people to ask for directions who kept guiding me back to Jain Book shop. Alas, I could not find Midland. And that’s when lured by the lights and the most exquisite chandeliers I had ever seen I entered Kapoor’s. They seemed clueless about the bookshop which was a little comical considering they had been at the same location for 30 years and Midland was supposedly their neighbour. While I was marveling at their brilliance of their merchandise, they too had a gloomy story to tell of zilch customers, bad parking & how the construction at CP hampered their business. When we questioned their oldest employee Umashankar on the whereabouts of Midland, he mentioned that their branch in CP had been closed down.
Feeling slightly cheerless, I decided to go to the next site on my schema – Basant Lok MarketJ, hoping it would be more thrilling and it definitely was. The two shops in my mind were Facts & Fiction and the Om Book Store. Out of all the stores on my agenda, Fact & Fiction was the most admired on the Internet and had only one branch in Delhi. I walk into Fact & Fiction and it is the most compact, cute little bookshop with chimes on the door to announce my entry. I almost travelled back a few decades; however the range of subjects and the discussions reverberating in that shop brought me back to reality (an appealing oneJ). I like Fact & Fiction. Period. I had a fascinating tête-à-tête with Mr. Ajit - the owner, his son and an intriguing customer who seemed like a regular. I browsed through the books he had kept and they were an interesting lot and what impressed me was that finally I meet a book shop owner who could talk about books, discuss the merits & de-merits of an author and offer logical critique! Even though Mr. Ajit hinted at low margins and it not being the most profitable business he would have wanted to do, I could feel that he was happy & proud to be sitting at Fact & Fiction. And the most optimistic point was that the shop actually seemed to be doing well.
The last on my list for the day was Om Book Shop which throughout the day had sounded more of a business house of books. I liked Om Book store at Basant Lok and at the DLF Mall. Of Course the veritable 10% discount was quite endearing especially on “New Arrivals”. I spoke to Mr. Amar, who has been working at the store in Basant lok for the last 10 years and felt good to see the pride in his voice while telling me that about 200 customers come in everyday and about 100 of them pick up something before they leave. It was not too difficult to understand why there was 50% conversion; other than the discounts, the shop was beautifully catalogued. I thought of a book and I could easily find it. Each book was laid out simply and as a shopper who has come with a list and an intention to pick up some specifics, this shop would be a paradise for you.
I visited quite a few other bookstores too which haven’t been mentioned, the story was same everywhere. Not many in this age like to read books and when they do many of them pick up pirated books from the footpath. The margins are diminutive and with the coming of Kindle & I-Pad, the customers shrinking. I felt the key to having a successful bookstore other than inventory management; branding, cataloging and good business sense is to have a passion for reading and for books. Zeal and enthusiasm are important ingredients for a recipe created for success whether it is managing a book shop or whatever else you want to accomplish.